We helped reposition the brand as a high-value, community-first alternative to mass-market event platforms like Meetup and Eventbrite.
Spice Social is a UK-based event platform offering curated social experiences for singles aged 40 and over. Their mission is to create meaningful, in-person connections through community-driven events.
Spice Social approached us to develop a focused SEO and market positioning strategy to increase visibility, drive more signups, and differentiate itself from mass-market competitors like Meetup.
We conducted a comprehensive audit of Spice Social’s website, assessing site structure, technical SEO, user experience, and conversion potential.
We analysed major players in the space—particularly Meetup—to identify SEO gaps, UX opportunities, and positioning angles that would help Spice stand out as a trusted, community-first brand.
We developed a long-tail keyword strategy focused on intent-based search, local SEO, and high-conversion landing pages. This included content ideas to attract qualified traffic and support ongoing SEO growth.
We proposed updates to navigation, landing page structure, and messaging to improve clarity, build trust, and emphasise Spice’s unique appeal to a specific age group seeking real-world connection.
Our final roadmap outlined clear, actionable steps to increase qualified traffic and conversions—positioning Spice Social as a premium alternative to general event platforms.
Spice Social now has a clear SEO strategy aligned with their audience and mission. With improved keyword targeting, UX recommendations, and content positioning, they are equipped to drive more signups and establish themselves as the go-to community for 40+ singles in the UK.
You can now book a no-obligation call to chat about your project with Adrian. Just pick the best date and time.
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