Built and executed a contemporary data-driven SEO strategy aligned with the Healthcare Ecommerce sector, and in 6 months, organic traffic grew by 500%.
An Irish ecommerce store in the healthcare sector approached us after suffering severe sabotage from a previous SEO provider. The site had lost the majority of its organic traffic, with harmful content injected, rankings suppressed, and key technical issues unresolved. The client needed both immediate recovery and a sustainable long-term SEO strategy — all within a tight budget.
Resolved critical technical SEO and on-page issues, removed harmful content, optimised metadata, and improved internal linking to restore site trust.
Optimised the site not only for Google but also to ensure discoverability across AI-driven platforms such as ChatGPT, giving the brand an edge beyond traditional search.
With limited resources, we prioritised the store’s most profitable products and keywords to deliver measurable ROI quickly.
Developed a contemporary SEO strategy tailored for the healthcare sector for Ecommerce, aligning with search intent, compliance needs, and emerging visibility channels.
Disavowed toxic links from the previous provider and built authority by publishing guides and research that attracted quality backlinks.
Progress was tracked through SEMrush and Google Search Console with clear reporting, ensuring transparency and accountability.
Within 6 months, organic traffic increased by 500%. Rankings for high-value terms were restored and expanded, positioning the site strongly in both Google Search and AI discovery platforms. This strategic recovery laid the foundation for sustainable growth despite resource limitations.
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