Medpoint is a physio supplies store based in Dublin, Ireland, offering a wide range of daily living aids, mobility aids, and healthcare equipment to Irish citizens.
Medpoint approached us after their previous SEO provider intentionally sabotaged their website—resulting in a 90%+ drop in clicks within just two weeks. Our task was to stabilise the site, recover lost rankings, and rebuild trust with Google.
We conducted a deep technical audit to uncover sabotage such as misconfigured robots.txt file, disavowed toxic backlinks, resolved indexing issues, and fixed schema-related concerns for key pages.
All critical errors and indexing issues flagged in GSC were addressed, restoring trust and improving crawlability.
We identified and disavowed harmful backlinks that were triggering search penalties and suppressing visibility.
We removed injected spam content, optimised metadata, improved internal linking, and cleaned up the site architecture to support long-term SEO health.
Progress was tracked using SEMrush and GSC, with weekly updates delivered to keep the client informed and aligned.
We built a long-term strategy focused on site stability, trust recovery, and organic traffic restoration—laying the groundwork for sustainable future growth.
Following our intervention, Medpoint’s site health significantly improved. Toxic links were removed, technical errors were resolved, and organic traffic began recovering steadily. The site regained its original rankings, and the client now operates from a clean, stable SEO foundation, positioned for consistent long-term performance.
You can now book a no-obligation call to chat about your project with Adrian. Just pick the best date and time.
We are not just digital marketers. We view our role as a partner in your journey to success.
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