Helped Golf Planet Holidays resolve several Technical SEO problems including broken links, 301 redirects, 503 and 404 errors, duplicate content and more. We also helped them with On-Page SEO to support their page creation process following best practices.
Golf Planet Holidays is a golf holidays business that provides luxury and middle-class golf tours around the world to UK residents.
The website manager approached us asking to discover areas for improvement, including Technical SEO, on-page SEO structure and page design and to train their admin staff on how to follow best practices to avoid technical problems and to improve existing pages throughout the site.
To identify key competitors, analyse their SEO strategies, and uncover opportunities to outperform them.
To perform a comprehensive site audit to detect technical issues, content gaps, and ranking obstacles.
Resolve indexing issues, improve site speed, optimise crawlability, and fix broken links.
Optimise metadata, content structure, internal linking, and keyword targeting to improve rankings.
Develop an SEO strategy, tailored to Golf Planet Holidays and provide recommendations.
Perform a hands-on training to the client’s team on best SEO practices, tools, and ongoing strategy.
We ran a comprehensive Site Audit through SEMrush and found a lot of worrying statistics, such as the amount of broken links throughout the site, the number of internal links that contain "no-follow" attribute and a big amount of low-quality and toxic backlinks coming from non-indexed websites.
We also created a complete SEO strategy based on our findings after the Competitive analysis and the SEO audit reports.
During our Technical audit we found a number of critical errors such as, broken links (69), outgoing internal links with no-follow tag (29) 301 Redirects (769) and resolved a number of redirect loops. Also we found over 7,000 images not being optimised.
After we've optimised all of their images and resolved all critical technical problems, their Site Health Score changed from 63% to 85%.
During the competitive analysis, we discovered a number of direct competitors who were ranking well and had a seamless customer journey.
Alongside creating the right heading structure, adding schema markup, improving internal linking and adding more on-page elements, we also re-designed a key page to set the tone for the rest of their pages.
Based on all information gathered during the competitive analysis, the site audit, and all on-page and technical SEO improvements, we summarised and presented an SEO strategy that can completely transform Golf Planet Holidays over time.
As part of our agreement, we prepared a training plan for the admin staff and business manager who wanted to get involved with the on-page SEO and were willing to learn how to avoid technical errors in the future.
Following our technical and on-page SEO improvements, Golf Planet Holidays experienced a significant boost in website performance. Their Site Health Score improved from 63% to 85%, enhancing crawlability and user experience. By optimising internal linking, metadata, and content structure, their pages became more search-friendly. The client now has a clear SEO strategy in place, and their team is equipped with the knowledge to maintain and enhance their site’s SEO over time.
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