Implemented a strategic AI SEO approach to rank for high-intent queries in ChatGPT and AI search, achieving over 17,400 monthly citations.
Ecommerce (Mobility & Physio Retail)
As part of a wider ecommerce SEO campaign, the goal extended beyond traditional Google rankings into emerging AI-driven search platforms.
The challenge was to position the brand in high-intent, conversational queries such as “where can I buy a wheelchair” or “where to buy a rollator in Ireland,” where users are increasingly turning to tools like ChatGPT instead of traditional search engines.
The client needed a strategic approach to AI SEO to ensure visibility across these new discovery channels.
We identified high-intent, conversational queries commonly used in AI tools. The focus was on purchase-driven questions rather than traditional short keywords.
Content was written in a structured and natural way to align with how large language models interpret and retrieve information. This improved the likelihood of being cited in AI-generated answers.
Backlinks were acquired from relevant and authoritative sources. This strengthened overall domain trust and improved inclusion in AI-driven responses.
We increased brand mentions across social media, listicles, and platforms like Reddit. This helped reinforce brand recognition and entity signals across the web.
The strategy focused on building visibility not just in Google, but across the wider search ecosystem, including AI overviews and LLM-based platforms.
The campaign resulted in strong visibility across AI-driven search platforms.
The site began ranking for high-intent queries such as “where can I buy a wheelchair”, “where can I buy a shower chair online”, and “where to buy a rollator in Ireland” within ChatGPT and similar tools.
AI visibility scaled to over 17,000 monthly citations, as tracked in Bing Webmaster Tools.
Key articles began appearing consistently in AI overviews, increasing brand exposure and driving high-intent traffic from emerging search channels.
This campaign demonstrates how SEO is evolving beyond traditional search engines.
By combining structured content, strategic backlinks, and strong brand signals, the site established visibility across AI platforms where users are actively making purchase decisions.
The campaign is ongoing, with continued focus on expanding AI coverage and strengthening presence in conversational search.
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