1Clean - SEO Case Study

A complete transformation of a 1-Page website into an SEO-powered, engaging and converting business tool that generated 200+ high-quality leads.

Project

1Clean

Industry

Cleaning Services

Project Duration

12 months

Budget

££££

The Intro

Years ago I started a cleaning business in London and struggled to attract clients beyond lead-bidding platforms like Bark and Checkatrade. Jokes aside, I knocked on over 500 doors and closed 4 clients.

My goal was to establish an independent online presence to generate direct leads and build a sustainable brand, rather than chasing customers and under-bidding quotes on Checkatrade.

The Brief

Competitive Analysis

Identify key competitors, analyse their SEO strategies, and uncover opportunities to stand out.

Site Audit

Detect technical issues, content gaps, and ranking obstacles through a comprehensive website audit.

Website Restructure

Restructure and redesign of the existing pages. Design new pages while keeping the branding consistent throughout the site.

On-page SEO (WordPress)

Optimise metadata, content structure, internal linking, and keyword targeting to improve search rankings.

SEO Strategy & Content Development

Create a tailored SEO strategy with keyword research, content planning, and link-building.

Local SEO & GBP Optimisation

Optimise Google Business Profile and build citations to increase local search visibility.

The Results

Within 6 months, over 200 organic leads were generated, leading to 86 closed deals and £25,800 in revenue. 1Clean ranked in 1st position on Google for high-value transactional keywords such as “Builders Clean Prices” and “After Builders Cleaning Prices,”. I stopped working on 1Clean’s SEO over 2 years ago and it continues to generate leads.

Top 5

For 4 keywords and SERP queries on Google

670+

Organic web visitors from Google within 3 months

30+

High-quality leads from Google search

15.6k

Impressions within 3 months. Boosting brand awareness

Top 1

For a transactional keyword that drives hot leads

13.6%

Click-through rate while the industry standard is 3%-7%

12+

The blog post was written and optimised 12 months ago

80+

Ready-to-buy visitors from Google search

The Conclusion

This case study highlights how a well-executed SEO and website optimisation strategy transformed a struggling business into a high-performing lead generation machine.

Adrian Peh

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