A complete transformation of a 1-Page website into an SEO-powered, engaging and converting business tool that generated 200+ high-quality leads within 6 months in London, UK.
Years ago, I started a cleaning business in London and struggled to attract clients beyond lead-bidding platforms like Bark and Checkatrade.
Jokes aside, I knocked on over 500 doors and closed 4 clients. I used to drop leaflets at the local off-licence stores, pay to put up posters in local nursing centres, and drop business cards at the local pub. Nothing worked.
I then realised that I need to establish an independent online presence to generate direct leads and build a sustainable brand, rather than chasing potential customers and under-bidding on quotes from Bark and Checkatrade.
Identify key competitors, analyse their SEO strategies, and uncover opportunities to stand out.
Detect technical issues, content gaps, and ranking obstacles through a comprehensive website audit.
Restructure and redesign of the existing pages. Design new pages while keeping the branding consistent throughout the site.
Optimise metadata, content structure, internal linking, and keyword targeting to improve search rankings.
Create a tailored SEO strategy with keyword research, content planning, and link-building.
Optimise Google Business Profile and build citations to increase local search visibility alongside building my presence on Instragram and Facebook.
Within 6 months, over 200 organic leads were generated, leading to 86 invoices sent and £25,800 in revenue. 1Clean ranked 1st on Google for high-value transactional keywords such as “Builders Clean Prices” and “After Builders Cleaning Prices,”. I stopped working on 1Clean’s SEO over 2 years ago, and it continues to generate leads.
For 4 keywords and SERP queries on Google
Organic web visitors from Google within 3 months
High-quality leads from Google search
Impressions within 3 months. Boosting brand awareness
For a transactional keyword that drives hot leads
Click-through rate while the industry standard is 3%-7%
The blog post was written and optimised 12 months ago
Ready-to-buy visitors from Google search
You can now book a no-obligation call to chat about your project with Adrian. Just pick the best date and time.
